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Issue 37/1991

Receive the German-language trade magazine "werbewoche" in issue 37/1991 as a PDF download with the following table of contents:

Scene Germany

Wolfgang Meusburger Remarkable speech on client-agency collaboration at the GWA annual conference

Mill talk

Beatrice Tschanz has no regrets about journalism after switching sides to PR management

Media

Jürg Stäuhli Jeudi was not a winner. More about the media transactions of a financier

Agencies

Next: new agency in Biel

Magazine

GDI conference: Approaching the "Brain Ma chines"

Public Relations

5-point program for a new understanding of consulting

Books

The advertising change in book form

Media

Trade fair distributes rents like Christmas presents

Scramble for Swiss TV viewers in the year 2000

Category: Single issues

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