Receive the German-language trade magazine "werbewoche" in issue 37/1989 as a PDF download with the following table of contents:
EDITORIAL, LETTERS TO THE EDITOR
MAGAZINE
ZH-WC: "Dear Mr. Gideon..."
Topping-out ceremony at "La Suisse"
ASW: Advertising strategies '90
ASGS/BBDO housewarming party
Spotnight: More catastrophe than art
Transverta's metamorphosis
Churrasco installs tango lighting
WE-WO-TITLE
GSoA initiative: PR battle over the sacred cow
ON SCREEN
Interview with Stuart Schwartz and Hans Syz: "We want to open doors"
BRD-DEPESCHEN
Michael Schirner on the wrong track?
CH facelift for "Wirtschaftswoche"
NEWS INTERNATIONAL
BOOKS
Product placement
Dictionary of advertising
The job advertisement
The newspaper ad
SOFIE SOFA ON THE TOPIC: "JEWELRY"
Kitsch and bling
DRACON'S LACONIC COMMENT
Crossword puzzle
MEDIA REPORT
4x4 - Off-road through the Jura
Zofingue pushes Lausanne
MEDIA NEWS
Curti with new management
Zug News earlier and more frequently
Katapult becomes independent
Vacation magazine for Berne and Zurich
The Swiss press by WGs and districts
Triagglo wants to play in the Nati A
Watching Bern with a foundation
EVENTS
ECHO
"How do you explain the general decline in advertising this year?"
