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Issue 36/1981

Receive the German-language trade magazine "werbewoche" in issue 36/1981 as a PDF download with the following table of contents:

People + Personal

Letters to the editor, editorial and a favorite

Dr. Sidler's new advertising kitchen in Basel The changing media landscape

How to combat the economic downturn

Anti-cyclical advertising

New TV commercials in summer

A new book: Consumer and advertising impact, on the

ESOMAR in Zurich: International pharmaceutical packaging research

Notes from the Eastern Switzerland Advertising Club

And latest news

Category: Single issues

CHF 14.50

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