Ausgabe 35/1997 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 35/1997 as a PDF download with the following table of contents:

MARTIN KRONENBERG

new at AY&R:

SWATCH SEEKS TRUE VALUES

Campaigns: Swalch presents umbrella brand strategy

"BRANDS NEED MEDIA"

Magazine: Symposium on the topic "Consumer - Brand - Medium"

SMILE WITHOUT

"L" New Media: Magazine for Internet, Lifestyle and Entertainment

"ADVERTISERS ARE JUST ONE OF OUR TARGET GROUPS"

Media: Peter Hartmeier on the Print Media Action Week

DANIEL SCHNÜRIGER

via the Sat-l advertising window:

AFTER THE BIG DISPUTE, THE BIG MERGER BECKONS

Media: Bern plans the agglomeration gazette

KENNETH YOUNGSTEIN

about pharmaceutical communication:

Category: Single issues

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