Receive the German-language trade magazine "werbewoche" issue 34/2004 as a PDF download with the following table of contents:
Page 3
JobChange
Head of the week
Simon Hubacher was Head of Information in Micheline Calmy-Rey's department. Now he is putting his connections to good use as Head of Public Affairs at the Peter Bütikofer Company
Page 5
Editorial
Column
Peter Glotz is convinced that free TV will have to develop new business models because of digital recording devices
Page 7
EtatNews
Chocolate
The Remy Fabrikant team revives the father of the Cailler brand for Nestle Suisse
Automotive
Lowe wants to accelerate sales at the USA car company with a series of retro-style posters
Page 8
Trade fairs
A low-budget TV spot by Wyler Werbung shows that Züspa is a haven of practicality
Page 9
Promotional gifts
Gift retailers generate sales of over half a billion francs in Switzerland
Page 13
New Campaigns
Page 15
ShortCuts
Publishers
The Tages-Anzeiger can only grow in the greater Zurich area and is attacking the Zürichsee-Zeitung
Page 17
Crossmedia
"Kassensturz" and "Puls" turn their backs on Saldo and are each given a new platform at K-Tipp and Schweizer Familie
Page 18
German Press
The Holtzbrinck Group launches two new tabloid newspapers, 20 Cent and News
Page 19
Radio
One of the five applicants will win the race for the license for a Zurich youth radio station. Due to objections, he will probably not be able to go on air until 2006
Page 21
Shortlist
Sometimes armed with a golf club and sometimes with a glass, the tireless shortlist author Beat Fritsch took part in no less than five events
Page 24
Events
Imprint
Page 26
Books & More
Jerry Zaitman on his patented method of market research: "How Customers Think. Essential Insights into the Mind of the Market"
