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Issue 34/1998

Receive the German-language trade magazine "werbewoche" issue 34/1998 as a PDF download with the following table of contents:

ALOYS HIRZEL

is "Mister Expo.O1

"WE STRIVE TO WRITE BESTSELLERS DAY AFTER DAY".

Agencies The Seiler DDB Group continues on the road to success

BRANDS UNDER EUROPEAN STRESS

Marketing 2nd International Trademark Technical Forum on the Future of Trademarks in the EU

ALEXANDER DRAWBAR

about Sehweiz prejudices

TENDER FAILED AND STILL WON

New media TA-Online and Aseantic take over project management for Expo site

A LOW OVER GERMAN SWITZERLAND

Media Media Analysis Mach 98 of Wemf

TYRANTS, FOOLS AND OTHER SLAVERS

Shortlist Annual Congress of the Swiss Press in Gstaad

PETER LESCH

about advertising and intelligence
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