Ausgabe 34/1997 - Werbewoche m&k

Receive the German-language trade journal "werbewoche" issue 34/1997 as a PDF download with the following table of contents:

OLIVIA ZWYSSIG

as advertising zoo director:

TERRIBLY NICE FAMILY SCENES

Campaigns: CSS appearance in the sequel

"RAMBUNCTIOUS TARGET GROUPS"

The golden rules of direct marketing

TV-TIRED TEENS AND TWENS

Magazine: Results of the Youngcoml Youth Study 97

ABSOLUTE ENERGY

International: Chiat/Day, an American success story

TRIBUNE WANTS TO INHERIT JOURNAL

Media: Geneva press prepares for post-merger period

HANS-HEINRICH CONINX

celebrates and quits in Flims:

JÖRG RINDLISBACHER

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