Receive the German-language trade magazine "werbewoche" in issue 3/2014 as a PDF download with the following table of contents:
REIN
COLUMN
Stephan Russ-Mohl reflects on media brands and Theophil Butz grumbles about pharmaceutical advertising.
The campaign <> puts Migros' own brands in the spotlight. Jung von Matt/Limmat as lead agency has realized two TV spots for this purpose
Neue Lgk has developed a new corporate design and a new claim for the energy company IWD.
AXE continues in the matter of world politics
Erdmannpeisker stages a self-confident brand promise for PB Swiss Tolls and Serranetga playfully pits Samsung's new notebooks against each other.
The Lucerne University of Applied Sciences and Arts is offering the CAS <> for the third time this year. We show what it is all about
The VBZ on a fashion course
How to get a handle on a company's social media activities
13 Questions for Markus Gut
The info page of the IAB
Advertising Weischer presents the cinema highlights
NEW CAMPAIGNS
Roger Elsener, Managing Director TV of AZ Medien, in an interview with Werbewoche Editor-in-Chief Pierre C. Meier
No foreign patent recipes for Swiss native advertising
Advertisers and media agencies on the subject of media audit
Social media
<> are not necessarily fans
HEADS OF THE WEEK
By Heart Kommunikation has expanded its management and team. Othmar Küng and the production specialists from Pixeldisko now strengthen the creative workshop.
SHORTLIST
Werbewoche visited the award ceremony <> and the Südostschweiz-Marroni-Plausch
