Ausgabe 29/1997 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in issue 29/1997 as a PDF download with the following table of contents:

FRANK BAUMANN

Blasphemer Frank goes to TBWA GGK:

THE UPSWING BEGINS IN SIGHT

Campaigns: The Gopfried Stutz Promotion

BECAUSE THEY KNOW WHAT THEY ARE DOING

Background: New Business - Secret of the Advertising Industry?

BEST OF PRINT ADVERTISING

Market research: Ad hits in 2nd quarter 1997

TREND REVERSAL AT LAST?

Media: Media Focus figures for the first half of 1997

TOBIAS TREVISAN

about the TARelaunch:

SUPERMAN'S WEATHER SHOW

Media: Migros launches weather advertising show with Jörg Kachelmann

PETER EICHENBERGER

about the marketing of cheese:

Category: Single issues

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