Receive the German-language trade magazine "werbewoche" issue 27/2004 as a PDF download with the following table of contents:
Page 3
JobChange
Head of the week
Philipp Skrabal focuses on maximum creativity as the new CD at Publicis
Page 5
Editorial
Column
Heribert Seifert calls for more agile journalists
Page 7
EtatNews
Recycling
Searching for pet empties with methods similar to "Akten zeichen XY"
Public transport
Ruf Lanz puts it to a vote on which soft subjects the VBZ should run on
Page 8
Marketing industry
Clients like to rely on events, but want to see measurable results
Page 10
Event agencies
Schoscho Rufener on the opportunities and risks of event marketing
Page 11
Event marketing
A roadshow makes an impression - but the event form also harbors pitfalls
Page 16
New Campaigns
Page 23
ShortCuts
Radio
Reach development in the first half of 2004
Page 24
Tamedia
What next for the TagesAnzeiger? The publishing options - and a recommendation
Page 26
Press
Publishers want to pay for current editions. Reason enough for Wemf for an interim certification
Page 27
Room model
Wemf boss Rene Schmutz reacts to the sometimes harsh criticism and its consequences
Pages 18 / 28
Shortlists
The event summer 04 - Beat Fritsch was part of the highlights
Page 34
Events
Imprint
Page 35
Weekly interview
The new head of Weltwoche, Simon Heusser, on the plans after the Koppel era
