Receive the German-language trade magazine "werbewoche" issue 27/1989 as a PDF download with the following table of contents:
EDITORIAL AND READERS' LETTERS
MAGAZINE
VfW lunch in Bern: All against the "Züri" coniplex
The marketing planners were awarded a doctorate
Malta Mortale: Report on the agency trip by Marsden, Hartmann&LB
New evaluation system at APG
Argus at the Bern Advertising Club
Three new titles from the Graphis publishing house
The advertising yearbook has been published
New service: address sales
Musical marketing
Example of a product launch: The AirAqua air-waterbed from Zutter Sommer Marketing
SOFIE SOFA
Everything is for sale: from the blacks to perestroika
FEATURES FROM NEW YORK
Our US correspondent Ward Ricke reports on the Clio Awards, the winners and the fact that advertising has not been reinvented
NEWS INTERNATIONAL
Omnicom buys promotions agency Sponsoring for the military
DDB Needham founds product unit
Cigarette advertising in Budapest
BRD-DEPESCHEN
No alcohol and tobacco advertising in Constance: advertising ban through the back door
INTERVIEW
Interview with Saatchi&Saatchi top creative Andy Rork, whom Advertising Week met in Cannes
MEDIA NEWS
This is the new Bernese magazine: Diagonal
Local TV trial in Regensdorf Star Vision: Video on location
EXCERPT
Today: Peter Leutenegger
LATEST INFORMATION
Mondo-Verlag at Impuls
Yasoya one year after its launch
