Receive the German-language trade magazine "werbewoche" in the Issue 26/2007 as a PDF download with the following table of contents:
Page 7
Fast, faster, fastest: Walker presents Maxiprint as a power printer.
Page 8
More liberal - but enough liberal?
Jose Fernandes, Head of Marketing at Star TV, on the opportunities that the new RTVA creates for private TV stations.
Page 8
The revised world of TV advertising
Femsehen Since I April, the new RTVG is
has been "on the air." What has changed for the private TV stations. Jose Fernandes, the new head of marketing at Star TV, analyzes the possibilities.
Page 10
Sparkling with Eve
Ruf Lanz reveals that Mahara Mo Kay also likes the new aperitif drink Eve.
Page 13
The lure of the discount
Those who subscribe to a pay newspaper should forget that, unlike the free paper, it costs.
Page 15
Hanspeter Kellermüller
The Managing Director at the Swiss Press Association on the new press subsidies
Page 17
Cassandra Google
Squad member Philipp Schindler hardly spoke plain language in Zurich.
