Issue 26/2002

Receive the German-language trade magazine "werbewoche", issue 26/2002, as a PDF download with the following table of contents:

IWAN WEIDMANN

As Grey's new CD, doesn't babble to employees about what they need to do:

RENÉ SCHMUTZ

is preparing a fast-paced battle against Media Focus with Monica:

SLUDGE MONEY

Marketing communication: Postfinance also wallows in open-air mud for its image.

ANGER WITH THE VBZ

Marketing communication: If a Japanese man snaps his wife in Zurich, a streetcar always gets in the way - or the new advertisement by Ruf Lanz.

BROWSE SHOW

Training: BSW offers a talent workshop for career changers - and meets with divided approval.

MAILBOX NUMBERS

Media: Thanks to the resurgence of advertising spending on direct mail, Wemf's statistics don't fare so badly, posting a drop of just 2 percent from 2000.

CATHERINE MÜHLEMANN

would like to see a regional MTV window for Switzerland:
Category: Single issues

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