Receive the German-language trade magazine "werbewoche" issue 25/2004 as a PDF download with the following table of contents:
Page 3
JobChange
Head of the week
Karin Müller specializes in advising doctors. Recently, she has also been focusing on lifestyle
Page 5
Editorial
Column
Stephan Russ-MehK hopes that even in tabloid times, articles have a higher status than advertisements
Page 7
EtatNews
Cigarettes
Ogilvy brings color to sound and smoke for Barcley at the Montreux Jazz Festival
Cannes 2004
With their campaign for Suva, Catsky & Partner are the only Swiss participants in the competition to win a Lion
Page 9
Public transport
Transport Ruf Lanz lets streetcar driver and journalist Thomas Schenk put his rail world into words for VBZ
Insurance
Mobiliar uses current topics around the European Football Championship in its campaign with damage sketches
Page 10/12
New Campaigns
Page 13
ShortCuts
Advertising market
Advertising revenues have continued to shrink, most of all in the print media
Page 14
Mobile advertising
Cell phones offer growth potential for services, but not yet as advertising media
Page 15
Foreign press
The new newspaper Russkaja Schwejzarija is aimed at the attractive target group of Russians in Switzerland
Posters
Zurich Airport grants Clear-Channel Plakanda a license to put up posters, although APG had offered more
Page 17
Shortlist
Beat Fritsch didn't bring back a Golden Lion from Cannes - but plenty of impressions and photos
