Receive the German-language trade magazine "werbewoche" issue 25/2002 as a PDF download with the following table of contents:
DANIEL COMTE
has been soaking up advertising air since he was a three-year-old and will be the new CD at AY&R:
ROLAND WAHRENBERGER
sets high circulation targets for the Swiss family:
SEX, BLIND, DOGS
Cannes '02: At the Advertising World Cup, the fun society celebrated the return of the Bad Taste.
20 MINUTES CASH
Media: Cash provides the commuter paper 20 Minuten with two business pages and explains the macro and micro economy to the teenagers.
GOOD READINGS
Media: Good marks for the new Weltwoche in the reader market, but advertising still lacking.
NO LOBBY, NO LIONS
Shortlist: If you don't talk to the advertising stars in Cannes, it's your own fault. The person sitting next to you could be a juror next year and judge your own campaign.
DIETER BRANDES
an ex-Aldi manager, thinks nothing of bonus programs and preaches simplicity:
