Receive the German-language trade magazine "werbewoche" in issue 23/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Thomas Städeli, the new Managing Director at Wirz Werbung, focuses on internal networking
JobChange
Page 5
Column
Karl Lüönd mocks the fees of freelance journalists
MediaShow
Page 7
Wines
Karl Lagerfeld photographed the new campaign for Dom Pérignon
TV
Hirsch & Co. bring Raetia the era of digital television
EtatNews
Page 8
Sponsor art
Art Basel is not only exciting for art connoisseurs, but also for sponsors.
Exhibitions
Art Basel attracts art lovers as well as sponsors
Art
Mobiliar's advertising not only works with stick figures
Page 10
TV commercial
The spot as a live show; Pucci Sulzer, together with TPC and Publisuisse, create an advertising work of art for Migros.
Image archives
Agencies offer their photos independently and yet networked
Page 11
Cannes
Ralf Doller and Alex Schmid on the direct shot at the lions
Page 12-13
New Campaigns
Page 15
Hedonists in their sights
Ringier and Edipresse sell the public not only journalism, but increasingly also films, music and books.
Side businesses
Swiss publishers are reluctant to diversify. The situation is different abroad; M6 in France is doing excessive sideline business.
ShortCuts
Page 18
Magazines
The new monthly tip from Basel: a magazine full of coupons
Page 19
Member press
Concepts and development of the circulation giants Migros magazine and Coop newspaper in comparison
Page 21
Digital printing Large-format inkjet digital printing is currently making headlines with acquisitions and product announcements.
Page 22
Many ways to the target
Computer-to-plate has become established. But none of the processes has yet become established.
CtP I In plate imaging, the thermal and violet processes are gaining ground. Other processes occupy interesting niches for CtP newcomers.
Trends in direct imaging
CtP is well established, with various options available for the processes used
Page 25
CtP II The purchase of a CtP system is the first step, professional commissioning the second, in order to benefit from qualitative
advantages
Corporate publishing
According to an English study, there is a correlation between customer magazines and a higher affinity to a brand
Page 28
Shortlist
Beat Fritsch almost experienced a very wet week, because "a ship will come" does not work on every jetty
