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Issue 23/1982

Receive the German-language trade magazine "werbewoche" in issue 23/1982 as a PDF download with the following table of contents:

This week, read:

People + Personal

Editorial, eine Glosse von Dorli Läubli und unseren Liebling

Media-Studie '82: 2 Gewinner und eine Menge Verlierer

Zur Analyse des BSW-Jahres 1981. Es resultierten nicht nur 1,062 Miiliarden Franken Umsatz

SILK Schweizerische Institutsleiter-Konferenz 1982. Ein Bericht

Schweizer: Zu viel Medienfremdgänger?

Sind kürzere Spots effektiver in der Wirkung ?

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