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Issue 22/2014

Receive the German-language trade magazine "werbewoche" in issue 22/2014 as a PDF download with the following table of contents:

Pure

COLUMN

Karl Lüönd dances for journalistic quality and Theophil Butz grumbles about useless advertising

Amsterdam

The view from the other side

Stories

Storytelling is more than a buzzword

Limbic typologization

Cheese and emotions

13 Questions for Peter van der Touw, CEO of Notch Interactive

Graphic Recording

visual protocol

The Mother of all Screens

wine rebels.ch

Smarter than a snob

Control of competitors nit SEO analysis tools

Epica

Swiss Gold Initiative in Amsterdam

Youth Marketing

Indetify Kids

NEW CAMPAIGNS

The pages con Swiss Marketing

Print remains the most used medium

WerbeWeistcher

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Digital video gains, TV dominates

Television

Escape from the living room

HEAD OF THE WEEK

Since October 2011, Daniel Puntas Bernet has been editor-in-chief of the magazine <>.

SHORTLIST

The advertising week was dabel: Direct Day, Best of Swiss Apps and Wirz Cocktail

EVENTS

EYE-CATCHER/JOBCHANGE

OUT

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