Receive the German-language trade magazine "werbewoche" in issue 22/2013 as a PDF download with the following table of contents:
REIN
Top 1
The Advertising Week Creative Ranking
COLUMN
Karl Lüönd praises the book, Anne-Friederike Heinrich rebukes unwords and stupid words, and Theophil Butz has learned something at! Mottzen learned something
Impressions from the Eurobest European Advertising Festival in Lisbon. Advertising Week was there
"As close as possible to the program" is the recipe for success with the new special advertising formats on television.
How do customers think? When it comes to branding, you should by no means rely on consumers, finds Nir Wegrzyn, CEO of the agency Brand Opus
After twenty years of creative work, Bernese graphic designer and agency founder Simon Hofer looks back on what has been created
Captain Crikey is a trend research office in England, on the road for numerous blue-chip brands. Owner Sean Pillot de Chenecey talks about trends in advertising and marketing in an interview with Werbewoche.
13 Questions for Thomas Wildberger, CCO, Publicis Communications Switzerland
For the launch campaign of Blick amabend. ch, Serranetga uses Listicles, the news platform. Serviceplan Suisse was commissioned by Swisscom to create a BTL campaign for SME solutions
Virgin "dances" its way to the attention of passengers
Most websites are still built with gut feeling, web analytics data and creativity. But that is not enough
NEW CAMPAIGNS
The film recommendations of Werbe Weischer
After years of authorities delaying the approval of transport drones, politics is now stepping in - a preview of our year-end issue 2023
HEAD OF THE WEEK
Christoph Seiler turns ideas into reality with his SLS Illusion & Construktion and builds decorations for film, advertising, gastronomy and store design.
SHORTLIST
Werbewoche was at the Humorfestival in Arosa and at the fireside chat of VSV
