Receive the German-language trade magazine "werbewoche" in the Issue 22/2011 as a PDF download with the following table of contents:
REIN
ITEM 1
Tourism advertising
Top 2
Campaign of the year
COLUMN
Stephan Russ-Mohl thinks SRG and publishers should work together to a limited extent, Andreas Panzeri reports from Paris and Theophil Butz grumbles about Demiluxe.
The Zurich-based communications agency Evoq researched how well-known Swiss personalities present themselves in the social media public sphere.
The twelfth .HarbourClub. symposium dealt with dealing with self-confident stakeholders
The Gewerbliche Berufs- und Weiterbildungs zentrum (GBS) hosted a symposium that focused on Swiss typography
Werbewoche's impact check shows how current campaigns are performing
The visitor paths on the Internet can be analyzed
Today, 3D printers are already used to create personalized products
Evoq uses humor for Shoppi Tivoli and Advico Young & Rubicam shows the world through the eyes of a sweet tooth
Observer Guide Qualifying Call
Great successes of Swiss creatives at the Epica competition in Paris
NEW CAMPAIGNS
Corporate Publishing Forum
Urs Heller, Managing Director Magazines Ringier Switzerland, in conversation with Werbewoche
PIN data is unlikely to be available before 2014
HEAD OF THE WEEK
cancelled due to current occasion, see editorial!
SHORTLIST
Werbewoche was at the Wirz Apero, the Comm-on-Jazz evening, the Digital Marketer and the Trade Press Conference
