Ausgabe 22/2005 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in issue 22/2005 as a PDF download with the following table of contents:

Page 3

Head of the week Alexander Roosdorp establishes an independent advertising department at Farner Consulting alongside the PR agency JobChange

Page 5

Column Stephan Russ-Mohl on a journalistic pseudo-scoop Editorial

Page 7

Insurance How do you teach young people that they need insurance. Wirz Advertising has an answer EtatNews With or without MobiJeunes insurance, shit happens. Wirz Werbung wants to show boys that they can at least keep the damage in check

Page 7,15

ShortCuts

Page 8

Dialog marketing The results of this year's Swiss Direct Marketing Prize, for which 40 entries were received from abroad, were as follows Dialog in top form The results of this year's Dialog Marketing Award, which also attracted 40 entries from abroad.

Page 9

Parahotellerie The Swiss youth hostels want to correct their dusty image. The campaign for this has come up with the advertising agency Confectionery Haribo, grand master of gummy bears, treats the Swiss market to a homemade campaign The bear is loose Haribo treats the Swiss market to a homemade new campaign. Hip, these youth hostels Zurich agency Werbeanstalt corrects the image of a Swiss institution and pits hostels against hotels.

Page 10

Public transport Ruf Lanz uses a TV commercial to illustrate how dense Zurich's streetcar schedule is after all and so are the Swiss Haribo confectionery is advertising in Switzerland for the first time with a "Swiss-made" I<campaign. It was designed by Zogg Kettiger Gasser.

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New Campaigns

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Advertising statistics Interview with Wemf Director Rene Schmutz about inaccuracies in the previous advertising page statistics of the Swiss press. Not quite precise Rene Schmutz explains why the statistics of advertising pages had to be revised.

Page 16

Contract Tamedia and Publicitas cannot agree on a new contract on the advertising commission AdScreen Naville, TSR and Publisuisse provide a new offer on flat screens at the kiosk

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Aiitag AZ-Medien and SonntagsBlick report on the life of the Hagenbuch-Tresch farming family The Aargau, as it lives and breathes AZ-Medien and SonntagsBlick focus on the Flagenbuch-Tresch family. Sponsors like that, too.