Issue 22/2003

" Contents 22/03

Head of the week As Director of Sales at CNN in Zurich, Noureddine Ennair offers marketing solutions to Swiss global players Column Peter Glotz recommends consulting firms to brush their clients against the grain

" Marketing & Communication

Insurance marketing In TV and radio commercials for Allianz, Wirz Werbung shows how the Swiss can enjoy more leisure time as a hobby Tobacco prevention By Fleart photographed smokers with their backs to the camera for the Federal Office of Public Health Mineral water market In a TV commercial for Migros' own premium water Nendaz, Exxtra casts pure red eyes on a lily Insurances In TV commercials, Catsky & Partner explain how Suva helps sick Swiss abroad: with abysmal humor Futurology There was undivided agreement at the 8th German Trend Day that time is increasingly becoming a status symbol and therefore marketable

" Media & Media

Publishers Espace Media Groupe is cutting jobs, but intends to maintain all its activities - and move into Grenchen Regional publishers Solothurner Zeitung managing director Christian Müller accuses Espace Media Groupe of unfair methods Internet marketing With WebRF from MMXI, Internet advertisers receive calculation support for their planning Consumer press René Schuhmacher sells Hans Räz K-money content, which he used to launch his latest consumer title for the French-speaking world: Tout Compte Fait People Finanz und Wirtschaft celebrated its 75th birthday and Soldini Bienenfeld the fact that Weiss sausages taste great Weekly interview Frank Schirr macher, editor of the FAZ and head of the arts section of the Weltblatt, on opinion leadership

" Rubrics

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