Issue 21/2013

Receive the German-language trade magazine "werbewoche" in issue 21/2013 as a PDF download with the following table of contents:


Top 1

Why and why?


Oliver Reichenstein thinks holistically, Anne-Friederike Heinrich literarily and Theophil Butz grumbles about TV commercials

At the Epica Awards, Switzerland won three gold, two silver and four bronze Epicas

Hardly any changes in the BSW agency ranking

Peter Felser, the new Chairman of the Board at Serviceplan Suisse, in an interview with Werbewoche

Creative kickoff to the World Cup in Brazil: Wieden + Kennedy in São Paulo launched a global campaign for Nike

Pinterest's 700 million users have now become a commercially interesting target group as well

Customers recruit customers. What to consider from a legal perspective

With real-time personalization software, Boxalino makes e-commerce smarter and easier for customers

Werbewoche's impact check shows which campaigns perform best

The film recommendations for the coming month by Werbe Weischer


Corporate Publishing Forum

The info pages of Swiss Marketing

The uncertain economy and the change in methodology for reach and circulation surveys led many publishers to leave their advertising rates the same as in 2013. Some of these decisions are at least questionable

Patrick Zanello's News & Sport Factory offers class instead of mass when it comes to television


With his company Denkmotor, Chris Brügger gives his customers the necessary creativity kick


Werbewoche was on the road Best of Swiss Web, Direct Day, Digital Marketing Award, Best of Swiss Apps. TV Summit 2.0




Category: Single issues

CHF 14.50