Issue 20/2017

Receive the German-language trade magazine "werbewoche" in issue 20/2017 as a PDF download with the following table of contents:

To the point

Everything else is Billag

Zurich Tourism

Reduced instead of playful

Epica Awards

Silver lining on the Berlin horizon

Branded content brings the brand into the picture in a new way

Karl Lüönd

Premature No-Billag debate betrays lack of strategy

Theophil Butz

Secret Santa and Noëlini catching children

Head of the week

Daniel Hünebeck, independent digital consultant

13 Questions for Oliver Kirschbaum, Managing Director at Eyeloveyou

Campaign

Siroop on Christmas

New Campaigns

Profital

Digital brochure extension

Who is Who

Best of Swiss Apps

What do you know about ...

Video Advertising?

Mediamix

Health insurance companies and social media

Five insights into media behaviour directly from Generation Z

What is actually ...

Brandworld?

social media

Facebook lives

Media Opinion

Official paper is worth a lot

Brands

"XHealth"

Style Radar

Love killer under the Christmas tree?

Mrs Mügge reads

"Think Like a Freak"

Who is Who

Wirz Cocktail

Jobchange

Budget

Swiss photographers

Jonas Kambli

Striking I and II/Said

Cartoon/Last but not least

Category: Single issues

CHF 14.50