Issue 20/2015

Receive the German-language trade magazine "werbewoche" in issue 20/2015 as a PDF download with the following table of contents:

To the point

Aunt Guri adé

Press review

Opinion

Stephan Russ-Mohl on media research that has its difficulties

Anne-Friederike Heinrich about Klum's model machine

Axel Eckstein on occupational diseases

Theophil Butz on advertising for donations for the less fortunate

Yearbook "Quality of the Media

The focus should be more on the users

12 Stailamedia

Interview with CEO Michael Baum

Cross-References

Beat Hürlimann with a series on deceptive and real solutions

Customer expectations in the digital transformation

The new possibilities of customer loyalty

13 Questions for ...

... Matthias Kiess, CEO of TBWA Switzerland

Impact Check

Advertising Week shows how campaigns perform

IAB Switzerland

Nicolas Clasen on the evolution of Programmatic Advertising

New Campaigns

Head of the week

Stefanie Meierfrankenfeld, Managing Director at Gruner + Jahr Sales Offices Switzerland & Italy

Shortlist

Programmatic Advertising Day 2015

Events

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50