Topics
Services
Store > Ausgabe 20/2015
EN
EN DE FR IT

Issue 20/2015

Receive the German-language trade magazine "werbewoche" in issue 20/2015 as a PDF download with the following table of contents:

To the point

Tante Guri adé

Press review

Opinion

Stephan Russ-Mohl über Medienforschung, die sich schwertut

Anne-Friederike Heinrich über Klums Model-Maschine

Axel Eckstein on occupational diseases

Theophil Butz über Werbung für Spenden für Minderbemittelte

Yearbook "Quality of the Media

Die Nutzer sollten stärker in den Fokus rücken

12 Stailamedia

CEO Michael Baum im Interview

Cross-References

Beat Hürlimann mit einer Serie über trüge rische und echte Lösungen

Kundenerwartungen im digitalen Wandel

Die neuen Möglichkeiten der Kundenbindung

13 Questions for ...

… Matthias Kiess, CEO von TBWA Switzerland

Impact Check

Die Werbewoche zeigt, wie Kampagnen abschneiden

IAB Switzerland

Nicolas Clasen über die Evolution von Programmatic Advertising

New Campaigns

Head of the week

Stefanie Meierfrankenfeld, Managing Director bei Gruner + Jahr Sales Offices Switzerland & Italy

Shortlist

Programmatic Advertising Day 2015

Events

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50

Other interesting products

m&k special issue 3-4/2024

Receive the German-language trade journal "m&k" in the special issue 3-4/2024 as a PDF download with the following table of contents:
0 CHF

m&k issue 3-4/2024

Receive the German-language trade journal "m&k" issue 3-4/2024 as a PDF download with the following table of contents:
14.50 CHF

m&k issue 1-2/2024

Receive the German-language trade journal "m&k" issue 1-2/2024 as a PDF download with the following table of contents:
14.50 CHF