Issue 20/2014

Receive the German-language trade magazine "werbewoche" in issue 20/2014 as a PDF download with the following table of contents:

CLEAN

COLUMN

Stephan Russ-Mohl on a threat to democracy, Theophil Butz on the traditional costume look

13 Questions for Diana Wick Rossi, Creative Director and Co-Managing Director Alpha 245

Web presences are often anemic and without groove

The idea behind the social media platform Pinterest

Picked up on <>

An animal quiz on biodiversity and other IP-SUISSE concerns

Helsana is also media closer to the customer

Alexandra Kolleth and her ideas with Linkedin in Switzerland

NEW CAMPAIGNS

The whole truth

WEMF announces a line extension at MACH Basic

The topic of net neutrality is currently also on the political agenda

TV advertising pays off in the long term

This has been documented in a large number of studies

Big Data is always noct a big topic and still concerns data protection

The curse of the trend towards cure and the seden of the abundance of offers in the field of education

HEAD OF THE WEEK

Andreas Schelbert has taken the lead at compresso dia

SHORTLIST

Oktoberfest at serviceplan suisse, day of online advertising, VSV whistle-blowing tournament

EVENTS

Top-class expert knowledge, summarized in books as well as presented here on one page

EYE CATCHER/JOB EXCHANGE

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Category: Single issues

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