Receive the German-language trade magazine "werbewoche" issue 20/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Selling SF DRS better; that is the goal of Claudia Bessert, head of the new Communications and Marketing department
JobChange
Page 5
Column
Sacha Wigdorovits thinks politicians could learn a thing or two from brand owners
Editorial
Page 7
Health
By Heart and cR Kommunikation dramatize the fate of passive smokers for the federal government's tobacco prevention campaign
Crea d'Or
Exxtra Kommunikation advertises the biscuits with old claims - it looks new and fresh
EtatNews
Page 8
Apprenticeship crisis
Unikat supports a JobWinner campaign with a testimonial campaign
Story marketing
Coop and Swisscom tell stories
Page 9
Drinks
Lipton Ice Tea is advertised by JWT+H+F with hot poster subjects
Migros magazine
Wyler Werbung sells the new magazine of the wholesaler with the M brand
Page 10-11
New Campaigns
Page 13
Espace Media Groupe
The Bern-based media group posts higher profits - despite declining sales
Page 13/15
ShortCuts
Interview with
Albert P. Stäheli, CEO of Espace Media Groupe, on success and healthy growth
Page 14
SME magazines
A spirit of optimism prevails in the niche
Page 15
Movie news
20 Minuten will come with a close-up in future. This massively increases the circulation of the film magazine
Sports magazine
In its new jersey, the magazine wants to boost circulation in popular sports
Page 16
Events
Imprint
Page 17
Shortlist
How Beat Fritsch commuted between Missen and the web
