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Issue 2/2018

Receive the German-language trade magazine "werbewoche" in issue 2/2018 as a PDF download with the following table of contents:

To the point

Emancipation from Facebook

Tamedia-Goldbach deal

"The acquisition is an attempt to keep up with Google and Facebook"

Print still matters!

Opinion

When self-optimization becomes the ideal

13 Questions to . . .

Christophe Vouillamoz, CEO of Geyst

Head of the week

Julian Karrer, Future Connect

The Motz from Butz

No to No Billag

New Campaigns

Kuoni campaign:

"The classic tour operator trip will always have its merits"

Media Opinion

Shot across the bow? More like a direct hit

Reading tips

2018

Quo vadis, social media?

What is actually ...

a digital twin?

How Artificial Intelligence is Revolutionizing Advertising

Who is who

Epiphany 2018

Jobchange

Budgets

Swiss illustrators

Felice Bruno

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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