Issue 19/2017

Receive the German-language trade magazine "werbewoche" in issue 19/2017 as a PDF download with the following table of contents:

To the point

There is no free lunch

Children's Marketing

"I wött das aber haa!"

Advertising in Iran

Ayatollahs and Coca Cola



Persuasive - influencing - digital communication

Theophil Butz about a Galaxus commercial

Head of the week

Martin Arnold, city dweller with Valais dialect

13 Questions for ...

Oliver Rau, Managing Director and co-owner of Rau Werbeagentur

New campaigns


Reading with the ears

Successfully managing the customer journey together

Recipe for successful content

Social Media Ads: U20

What's the...

the draft e-privacy regulation?


How do you feel about targeted advertising?

Media Opinion

If publishers and journalists around the world were to go on strike

Style Radar

Manners and children

Reading tips

Advertising campaigns

The new media producers



Swiss photographers

Laurent Schmid

Said / Noticed

Cartoon / Last but not least

Category: Single issues

CHF 14.50