Issue 19/2016

Receive the German-language trade magazine "werbewoche" in issue 19/2016 as a PDF download with the following table of contents:

To the point

Bad burgers

Blind Flight

"Never give away the game mechanics".

Brainbow

The idea hatchery

Everything the same or different

The supreme discipline of customer segmentation

Motzbutz

Yello praise instead of grumbling

Head of the week

René Kolller, the data refiner

News

Synopsis

They call it Sabattical

13 Questions for ...

Pius Walker, Creative Director and founder of the Walker agency

50 years of the Fair Trading Commission

A tour

Skewered

Reduce to the max

The Werbewoche industry report "Direct

What is actually ...

a beacon?

mobile advertising

What mobile dominance means for advertisers

Gin

That flows over the crystal

Style Radar

Clothing and professional qualifications

Digital

The Adidas Strategy Formula

social media

Candystorm

Reach research

Framework for convergence

Mrs Mügge reads

Please make up your own title

Debate

Is classic, linear television dying?

Who is who

JournalismDay.16

Who is who

Edi.16

Jobchange

Budgets

Swiss photographers

Marco Raho

Heard / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50