Issue 19/2014

REIN

Tell Switzerland

The new campaign of the Swiss Media Association

COLUMN

Hans Stutz on the principle of publicity, Theophil Butz takes leave of Pierre C. Meier

Storytelling

Seed has made a new knowledge film for the Swiss salt works Franz&René promote Sel des Alpes

Martin Spillmann gives up his dream job as Creative Director Europe at Leo Burnett and seeks a new challenge

Serranetga searches the web for star photographers

The old newspaper business model

no longer works A few thoughtsfor a new

13 questions for Michael Hählen, CEO of the Lyss agency in flagranti

The Impact Check of Werbewoche

NEW CAMPAIGNS

Corporate Publishing

The market demands content and content marketing

IAB Switzerland and Newsnet invite to the Digital Marketing Summit

Advertising technology

How clients arrive at creative and innovative solutions

Music TV

Rayneer would have worked only internationa

The Swiss media are under pressure

What this means for quality

How advertising messages work on TV

The state of play with Big Data

HEAD OF THE WEEK

Gioia Bozzato, Managing Director of ADC Switzerland

BMT Brand & Marketing Day, IGEM Advertising Effect Moving Image

EVENTS

EYECATCHER /JOBCHANGE

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