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Quite limp: Lesch -i- Frei ironically shows what is happening at Zurich Zoo since the animals have larger enclosures.

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Head of the week Christoph Matejka wants Kastner & Partners to be more than just Red Bull's advertising agency

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Column How much commerce is hidden in editorial contributions? Peter Glotz demands clarification

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Television Thanks to Cablecom, people are now watching TV more intelligently. The campaign for this was created by McCann Erickson

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TMT Grey increasingly emphasizes phone features for Nokia Television Finally, commercial-free TV is possible - thanks to the Bluewin video recorder and JvM/Limmat

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Business Administration Krieg, Schlupp, Springer and Jacoby give Malik a new image

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Banks In the wake of falling mortgage rates, the attractiveness of owner-occupied homes is increasing - and with it bank advertising Mortgage borrowers also make advertisers happy Low interest rates, more mortgages - accordingly, banks are wooing homebuyers like never before.

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Shareholdings Peter Wanner, it seems, has decided the rope-pulling over Vogt-Schild in his favor Endgame Peter Wanner has won the race for Vogt-Schild and with it the probably

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Online categories The large-scale project Class earns sympathy, but not only

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Research What is the impact of advertising? Project Apollo" will soon answer this central question The transparent viewer The PPM records individual media consumption and thus reveals the effect of advertising.

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Online Finally it's here, the guide for media planners that makes advertising on the Internet more predictable

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Publishing I Apple brings "Tiger" operating system update "Tiger>> is here Automator is one of the tools that makes 08 X strong

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Publishing II First features of XPress 7 are known; release date is still unclear New palettes and object styles Adobe will introduce new versions of their layout programs in June, Quark later this year.

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Publishing III Adobe adds new features and enhancements to its InDesign CS2 lay out software

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Publishing IV Current tools for prepress production were presented at the A&F seminar

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Paper Sihl-i-Eika expands its range of services again with Paper Management Office

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Shortlist Beat Fritsch graces the SPOK graduation ceremony and spends a successful evening at the DM Awards

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Weekly interview Jean Frey wholesaler Gerhart Isler on transparency in companies and unproven allegations Gerhart Isler The new JF major shareholder on transparency, unproven allegations and rumors.