Issue 18/2010

REIN

ITEM 1

Shortlist Edi.10

ITEM 2

Search engines

COLUMN

Oliver Classen writes about the "symbiotic rivals" media and NGOs for media attention and Oliver Reichenstein gets annoyed about experts at congresses

Walker calls for ecological action on behalf of Biovision, and Wirz stylishly targets a young audience with creepy damage sketches for Mobijeunes.

Werbewoche's impact check shows how current campaigns are performing

Aldi has been part of everyday life in Switzerland for five years. Contexta celebrates with

NEW CAMPAIGNS

New Campaigns below the line

New Campaigns online

The info pages of pr suisse

How Google TV will change television and why everything will remain the same

EVENTS

HEAD OF THE WEEK

Marco Hinni is CEO of the AWZ Group. In the future, the business will become even more attractive: with Swiss Mail, the private Post AG

SHORTLIST

Werbewoche visited Ringier Romandie, the "Blick am Abend" party and the Publicitas Forum

EYECATCHER / JOBCHANGE

OUT