Receive the German-language trade magazine "werbewoche" issue 18/2005 as a PDF download with the following table of contents:
Page 3
JobChange
Head of the week
Christoph Bürge, the new Managing Director Consulting at Krieg, Schlupp, Springer & Jacoby, harmonizes with the company philosophy "simple, imaginative and precise"
Page 5
MediaShow
Column
Lots of shrillness, little substance: Oliver Fahrni would like to find more political sense in the media and less journalistic vandalism
Page 7
EtatNews
Freight traffic
Euro RSCG lines up the interior of SBB Cargo's freight wagons
Rapid advertising: Euro RSCG presents the inner workings of SBB Cargo's freight wagons to show customers and the public the economic benefits of the railroad.
Page 8
Sponsoring
ÜBS and Team Alinghi set sail together for the America's Cup 2007
Early training for the Alinghi team
Publicis stages the Alinghi training for the America's Cup 2007 for the main sponsor UBS.
Page 9
Market research
The research and use of unconscious emotions is increasing, particularly in the USA. Considerable savings potential is assumed in so-called neuromarketing
Neuromarketing
In the USA, marketers and advertisers are increasingly relying on the results of emotion research.
Page 10
Recycling
Igora and ViznerBorel are aiming for a world record: 100% recycling of aluminum packaging
Recycling trial
ViznerBorel makes the Swiss fit for total recycling on behalf of Igora.
Page 11,14
New Campaiqns
Page 15
Classifieds market
The company Class Services, with P as its main shareholder, wants to create a cross-provider marketplace for classified ads
Class makes it easy
With Class Services, P and some of its partners are creating a cross-provider marketplace for classified ads.
Page 15,18
ShortCuts
Page 16
Magazines
The publishing house Promoedition in Geneva is launching Live Stars, a new film magazine with high quality standards
Page 18
Generic marketing
Marketers of screen advertising found the industry association IG AdScreen together with hardware manufacturers
Allow me, AdScrcen
Screen advertising finally has a generic name - and its own association.
Page 19
Online
Blick.ch was by far the most frequently used media site in Switzerland in 2004
Reach
SRG is ahead of its competitors in terms of teletext usage
Page 20
Shortlist
Beat Fritsch reports on the Best of Swiss Web award ceremony and is amazed at how quickly the Internet industry has become domesticated
