Issue 17/2016

Receive the German-language trade magazine "werbewoche" in issue 17/2016 as a PDF download with the following table of contents:

To the point

Presidential Ballet

Swissair

Living with a brand

Foundry and Swisspartners

Symphony of change

Opinion

Side jump to the double life

Theophil Butz

Better advertising, part 2

13 Questions for ...

Thomas Engeli, ECD of Ammarkt

Head of the week

Director David Constantin

News

New Campaigns

Explainer videos

Attractive factual communication

Goldbach

Online Advertising Day

Film Highlights

Digital Cinema

"When it winds and shakes"

Software

Competition for creatives?

Gillette

Strokes for men

Style radar

Change inhibitor - the own ego

Reach research

Where is the journey heading?

BuzzFeed

Stairway to viral Heaven

The potential of virtual reality

What is actually ... O8ine Conversion Tracking?

Digital

Mrs. Mügge reads

Tips for talents

Ten insights on content marketing

Jobchange

Budgets

Swiss photographers

Daniel Hager

Top / Said / Flop

Cartoon / Last but not least

Category: Single issues

CHF 14.50