Receive the German-language trade magazine "werbewoche" in issue 16/2013 as a PDF download with the following table of contents:
REIN
Top 1
Paris windows
Column
Josefa Haas sheds light on the German election campaign, Anne-Friederike Heinrich gets upset about a relaunch, and Theophil Butz wants to find out the reasons for so much bad publicity
Card instead of cash. This is the message of the campaign by Saatchi and C-Matrix for Swiss credit card providers
In the image campaign for Denner's wine range and online wine store, Vizner Borel has customers rate the wines
Swiss fruit
Unikat presents two new spots with Barry & Hans
Republica has freshly launched the trade fair BAM 2013, Weber Harbeke Partners developed a pre-roll for Migros Berufsbildung
Wirz has launched a pension campaign for Die Mobiliar
Swisscom wins Swiss Annual Report Rating 2013 ahead of Kuoni and Geberit
Manuel P. Nappo about fashion blogs
The Info-Siete from IAB Switzerland
NEW CAMPAIGNS
MACH Basic 2013-2 marks the start of a new time series in print media usage research
Neither the new Mach survey method nor titles reported for the first time have changed the ranking of publishers in the individual markets
Videos on the Internet are nothing new, but only now this game is gaining importance in professional communication and advertising
Today's consumers watch TV on devices other than their TV sets. But what is the actual impact of TV commercials on the various devices?
HEAD OF THE WEEK
As Managing Director of Etextera, Ruth Hardegger-Wickli supports women in combining a job and a family.
EVENTS
Shortlist
Werbewoche was at the Media Congress, the Cannes Shortlist, Publisher Day, Wemf and Keystone.
