Receive the German-language trade magazine "werbewoche" issue 15/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Thomas Löw wants to bring Springer & Jacoby together with top people
JobChange
Page 5
Column
Heribert Seifert analyzes the reluctance of young people to read daily newspapers
Editorial
Page 7
Newspapers
In its new campaign, SonntagsBlick calls for "taking time for the whole picture"
Beer
The traditional brand Haldengut wants to become more dynamic with a new image campaign
EtatNews
AdRating
Page 8
Museum
The Swiss Museum of Transport in Lucerne needs more visitors - the Soldini Bienenfeld agency is here to help
Management consultant
Ruf Lanz supports McKinsey in the search for young talent
Page 9
Photography
"The Selection vfg" shows award-winning works by professional photographers in an exhibition
Page 10-11
New Campaigns
Page 13
Internet
SRG studies show who has access to the Internet, where and how often they use it
Page 14
Magazines
Despite declining circulation, Swiss' Inflight magazine is considered the industry leader
Page 15
Business models
The end of Cracks for Kids shows that even sponsors cannot save print products from the crisis
Children's newspapers
Markus Mettler, Managing Director of the BrainStore ideas factory, on the future of children's titles
Page 16
Events
Imprint
Page 17
Shortlist
Beat Fritsch enjoyed the spring-like temperatures at the Nuit des Afficheurs
