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Issue 13 Special/1995

Receive the German-language trade magazine "werbewoche" issue 13 Special/1995 as a PDF download with the following table of contents:

THERE'S NO ACCOUNTING FOR TASTE

A youth jury judged selected advertising campaign subjects

THREE STRIPES FOR A HALLELUJAH

How the two German sports shoe manufacturers Adidas and Puma won back the hearts of young people

MORE JEANS THAN SPOTS

About advertising to teenagers

POP IS MORE THAN MUSIC

How the German music channel "Viva" dethroned the top dog "MTV"

REBELS, TRENDIES AND BLUE BLAZERS

Study on the emergence and spread of global trends

MASTER PROPER SETS UP HIS OWN BUSINESS

The play of the creative underground with logos and trademarks

GENERATION-XMARKETING

Interview with Beat Schaub about events and sponsoring

BANKING WITHOUT A TIE

How banks are getting young people talking

SOMETHING FOR THE YOUNG

The new youth supplements from the major Swiss publishers
Category: Single issues

CHF 14.50

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