Issue 13/2018

Receive the German-language trade magazine "werbewoche" in issue 13/2018 as a PDF download with the following table of contents:

To the point

Interview with Aurel Stevens, Chief Editor at Digitec Galaxus

ABB

The new eco lifestyle umbrella brand

Opinion - Background Journalism

Humility is recommended

Theophil Butz on the obligation to obtain a permit for advertising

Head of the week

Fritz Gottschalk, co-founder of Gottschalk+Ash International

13 Questions for ...

Marcel Schlä;e, co-owner and creative director at Schlä;e Trittibach

Advertising law

Use foreign brand names as own keywords

Audio branding

Emotions glu tamat sound

News

Brands

Home, smart home - at Feller

Artificial intelligence revolutionizes advertising

AI in marketing

The will is there, but the knowledge is missing

Jobchange

Budgets

Swiss illustrators

Jürg Lindenberger

Noticed/Said

Cartoon/Last but not least

Category: Single issues

CHF 14.50