Issue 13/2017

To the point

Now there is something for the ears

Brand sabotage

When the customer becomes the enemy

Cities as brands

From ugly duckling to port city

Swiss brands

Logos and their stories

13 Questions for ...

Swen Morath, Chief Creative Officer Y&R Group Switzerland

Head of the week

Graphic designer Werner Jeker feels like a mediator

Opinion

Topicality in the dog days - a European sample

Theophil Butz learns too little while muttering

Online marketing

What role is left for agencies in the advertising market?

New Campaigns

Search engine optimization

Eyes open when buying SEO

Virtual Reality

Marvel at the Northern Lights in Switzerland

In demand

What is actually ... user identification?

Strategy

Networking as the top maxim

Media Opinion

The vacation paradox

Style radar

What if my counterpart has no manners?

Symposium CC

"Leaping into the future"

Limbic Communications

From the uncertain to the certain

Advertising investment

Seasonal factors influence only a few sectors in the Swiss advertising market

Reading tips

Jobchange

Budgets

Swiss photographers

Leo Gesess

Noticed / Said

Cartoon / Last but not least