Receive the German-language trade magazine "werbewoche" issue 13/2011 as a PDF download with the following table of contents:
REIN
Top 1
Go on vacation with Google.
Tone 2
Reading material for summer ioch
COLUMN
Oliver Ciassen on the WWF in the Faden kreuz, Anne-Friederike Heinrich jokes about men and women's soccer, and Theophil Butz grumbles about a lack of learning progress.
Seven Lions won by Swiss creatives in Cannes
The Brand Asset Valuator has once again determined the strongest brands in Switzerland. 5 "foreigners" made it onto the top list
TBS Identity opens the curtain for the Zurich Theater Spektakei 2011
The Antalis design lounge is to become a permanent institution
When the HWZ Zurich held its first conference on communications controlling, there was little sign of social media yet
Manuel P. Nappo is annoyed with Ticketcorner
Handle terminations respectfully and fairly
NEW CAMPAIGNS
Corporate publishing at Zur Rose, new Infel CEO and storytelling at Siemens
Big party for the new marketing professionals in the Casino Kursaal Interlaken Iniirii TREND JOURN
The desk research study Medienbudget.ch shows a redistribution of household spending from content to technology
Online and mobile usage only rarely compensates for losses in print reach
Even smaller agencies use social media to their advantage
The launch of new e-panels promises a boost for digital outdoor advertising
EVENTS
HEAD OF THE WEEK
Silvio Weilenmann has been managing the PR and event agency F-i-W Communications for 29 years, and in two years he will be focusing on Olive
SHORTLIST
Werbewoche took photos at the Swiss Television Awards ceremony and at the Swiss Party in Cannes
EYECATCHER/JOBCHANGE
OUT
Generation change at SELB
Peter Felser and Martin Spillmann on the background to their decision
