Issue 13/2000

Receive the German-language trade magazine "werbewoche" issue 13/2000 as a PDF download with the following table of contents:

MYRIAM MATHYS

wants to vigorously expand the Internet sector at the Basler Medien Group:

ALBERT P. STÄHELI

shows great appetite for more newspapers in the Espace Mittelland as head of BTM:

MONSIEUR BILINGUE

Nouvelle campaign: L'agence Cosmic dares a pubiicite bilingue for the Centre Brügg near de Bienne.

GARMENT ADVERTISING

WITH LIFESTYLE. Advertising: New fashion houses are reviving the competition and challenging advertisers to come up with new strategies.

STRELLSON GOES INDEPENDENT

Marketing: Strellson spends 13 percent of sales on advertising. And says goodbye to Switzerland.

RINGIER IN HIGH

Media: The Ringier media group presents record financial statements and is on the long road to becoming an Internet company.

BEAT ALDER

As CEO of news.ch, he exploits the weaknesses of the media houses - at full throttle:

GOD WANTS TO BE YOUR ECSTASY

News: An anonymous religious zealot is posting slang headlines for a devout life all over the walls in the US.  
Category: Single issues

CHF 14.50