Issue 13/2000

Receive the German-language trade magazine "werbewoche" issue 13/2000 as a PDF download with the following table of contents:

MYRIAM MATHYS

wants to vigorously expand the Internet division of the Basler Medien Group:

ALBERT P. STÄHELI

shows a great appetite for more newspapers in the Espace Mittelland as head of BTM:

MONSIEUR BILINGUE

Nouvelle Kampagne: L'agence Cosmic ventures a pubiicite bilingue for the Centre Brügg near Bienne.

CLOTHING ADVERTISING

WITH LIFESTYLE. Advertising: New fashion houses are stimulating competition and challenging advertisers to come up with new strategies.

STRELLSON GOES INDEPENDENT

Marketing: Strellson spends 13 percent of its turnover on advertising. And says goodbye to Switzerland.

RINGIER IN HIGH

Media: The Ringier media group presents record results and is on the long road to becoming an Internet company.

BEAT ALDER

exploits the weaknesses of the media houses as CEO of news.ch - at full throttle:

GOD WANTS TO BE YOUR ECSTASY

News: An anonymous religious zealot is plastering walls across the US with slang headlines for a pious life.  
Category: Single issues

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