Issue 11/2012

Receive the German-language trade magazine "werbewoche" in the Issue 11/2012 as a PDF download with the following table of contents:

CLEAN

Swisslos is launching a new Sporttip campaign to coincide with the European Football Championship. In it, the advertising agency explains the simplicity of the betting system.

Publicis makes Zurich Vitaparcours fit for the summer and encourages cinema in the head for the soon to be launched Orange Cinema and NOISE AG launches a cross-media campaign for Post-it®.

The name is based between Nerd and Nord. A new centre of creativity has emerged at the Noerd in Zurich Oerlikon

In focus

Flelmi Sigg. He enjoyed the detour onto the stage and now wants to do more advertising again

Promoswiss has chosen the best promotional gifts with the Promo Fritz for the fourth time at its promotional products fair.

Observer Guide Bankruptcy Proceedings

NEW CAMPAIGNS

The info pages of Swiss Marketing

Cinema Reloaded

Florian Welscher, personally liable partner of the Welscher Media Group, and Nils Schilling, Managing Director of Werbe Welscher, in an interview with Werbewoche.

In order to get young people interested in the print medium, Swiss newspapers are coming up with a number of ideas: from company tours to journalist visits to the use of school reporters.

Among the winners of the 3rd International Bees Award are illuminating examples of the use of social media.

Ringier is pulling out of Presse TV. Is this really about saving money?

HEAD OER WEEK

After more than 16 years in Germany, Thomas Wildberger has returned to Switzerland and, as the new creative director of Publicis, wants to bring the agency back to the top of the rankings.

SHORTLIST

Werbewoche was present at the award ceremony for the Zurich Journalism Prize at the Casinotheater in Winterthur.

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