Receive the German-language trade magazine "werbewoche" in the Issue 11/2012 as a PDF download with the following table of contents:
REIN
Swisslos is launching a new Sporttip campaign to coincide with the European Football Championship. In it, the advertising agency explains the simplicity of the betting system.
Publicis makes Zurich Vitaparcours fit for the summer and encourages cinema in the head for the soon to be launched Orange Cinema and NOISE AG launches a cross-media campaign for Post-it®.
The name is based between Nerd and North. A new center of creativity has emerged at the Noerd in Zurich Oerlikon
In focus
Flelmi Sigg. He enjoyed the detour onto the stage and now wants to do more advertising again
Promoswiss has chosen the best promotional gifts with the Promo Fritz for the fourth time at its promotional products fair
Observer Guide Bankruptcy Proceedings
NEW CAMPAIGNS
The info pages of Swiss Marketing
Cinema Reloaded
Florian Welscher, personally liable partner of the Welscher Media Group, and Nils Schilling, Managing Director of Werbe Welscher, in conversation with Werbewoche
To get young people interested in the print medium, Swiss newspapers are coming up with a number of ideas, ranging from company tours and visits by journalists to the use of school reporters.
Among the winners of the 3rd International Bees Award fi nd illuminating examples of the use of social media
Ringier pulls out of Presse TV. Is this really about saving money?
HEAD OER WEEK
After more than 16 years in Germany, Thomas Wildberger has returned to Switzerland and, as the new creative head of Publicis, wants to bring the agency back to the top of the rankings.
SHORTLIST
Werbewoche was present at the award ceremony of the Zurich Journalism Prize at the Casinotheater Winterthur
