Receive the German-language trade magazine "werbewoche" in the Issue 11/2011 as a PDF download with the following table of contents:
REIN
Top 1
Everything starts with dialogue
Top 2
race against cancer
COLUMN
Josefa Haas ponders speculation in the media, Anne-Friederike Heinrich takes on the French, and Theophil Butz grumbles about trade advertising.
Search.ch has a new appearance and offers numerous improvements. Schoch & Sonders communicates the news
Numéro 10 with a comprehensive campaign for Groupe E and a teasing campaign for the shopping paradise Marincentre
In Zurich you can see art instead of posters
Manuel P. Nappo likes Züri 2.0
An award-winning idea by In Flagranti for PostFinance
Hermann Scherer, entrepreneur, trainer, consultant, author of more than 30 specialist books and lecturer at six universities, in an interview
The most important trends at the Swiss Brand Congress
Observer Guide
Tenancy law
NEW CAMPAIGNS
The info pages of Swiss Marketing
Advertising revenues on mobile devices are growing so rapidly that not everyone is ready for them yet.
Migros is aiming for a 360-degree feedback loop with social media: listening, optimizing products in dialog and reporting this back to the community
EVENTS
HEAD OF THE WEEK
For 14 years, the Bern-based agency Kästli Projektmanagement has been implementing marketing measures in the fields of culture, leisure, education, social services and the construction industry.
SHORTLIST
Werbewoche visited the Zurich Journalists' Award ceremony and the DM Award Night.
