Receive the German-language trade magazine "werbewoche" in the 11/2006 issue as a PDF download with the following table of contents:
Page 3
Head of the week
Reto Hufenus has the ideal job at Publisuisse
JobChange
Page 5
Column
Jürgen Häusler on the marking of public space and regulars' tables
Media review
Page 7
Radio
The microphone for the eye takes center stage in caveg advertising for Radio 24
Hot news torches caveg advertising for Radio 24
Page 8
Gastroguides
Publicis relies on inedible delicacies for the GaultMillau image campaign
En Guete!
Publicis serves up tasty inedibles for the Gault Mi Hau
Page 9
City life
The Braintrain campaign is aiming for an "old town without through traffic"
Page 10
Toothbrushes The Swiss Marketing Trophy goes to Trisa
Periweiss
The Swiss Marketing Trophy '06 for large companies goes to Trisa.
Page 12
New Campaigns
Page 15
Sunday press
Felix E. Müller, Editorial Director of NZZ am Sonntag, takes stock in an interview
Soon green
According to Felix E. Müller, the NZZ am Sonntag is approaching break-even.
Page 18
Stop sticker
The protest marker loses its effect
Fades
The effect of the stop sticker decreases
Page 20
Simsa
Claudio Dionisio, President of the Swiss Interactive Media and Software Association, speaks out
Page 23
Publishing
SoftCare has expanded the K4 editorial system
Page 24
XML
The metalanguage permeates production
XML applications
XML permeates publishing and increasingly also adjacent ÄuiTTBT areas.
Page 26
Paper
Baumgartner, Biber Papier and manufacturer Gmund present fine paper products
Page 28
Shortlist
Beat Fritsch stalked through the KKL on Swiss Marketing Day "06
Page 29
Events
Imprint
Page 30
Books
In "Blicktricks", Uwe Stoklossa reveals the secrets of optical illusions
