Receive the German-language trade magazine "werbewoche" in the 11/2004 issue as a PDF download with the following table of contents:
Page 3
Head of the week
Sibylle Berg, the new editor-in-chief of Kult, promotes literature
JobChange
Page 5
Guest commentary
Urs Meier on the consequences of allowing religious advertising in electronic media
Column
Peter Glotz is annoyed by politicians like Gerhard Schröder who boycott journalists
Media review
Page 7
Tire dealer
The tire dealer Pneu Egger advertises with a new agency - and the previous knitting style
Retail trade
Migros and Exxtra Kommunikation serve up a new, healthy spread
AdRating
EtatNews
Page 8
Breakfast market
Bio-Familia is the winner of the 2004 Marketing Trophy in the category 50 to 299 employees
EtatNews
Page 9
Picture agencies
Some of the works submitted for the Keystone Cannes Open convinced the jury. Women won the race
Page 10
Media
The Mittelland Zeitung is not out of steam; things are set to pick up with a new look and a new campaign
Page 11-12
New Campaigns
Page 13
Online marketing
Blue Eyes Marketing examines newspaper websites with a new method
Page 14
Tages-Anzeiger
Publishing director Maili Wolf on the imminent relaunch - and its foreseeable continuation
Page 15
Cicero
Ringier's youngest child is able to make an impression with its personnel and presentation
Newspapers
Broadsheet or tabloid? The question of where advertisements are more effective has sparked a debate that has an impact on prices
Page 17
Shortlist
Beat Fritsch found out at the IP Multimedia tournament that the ball is also round for advertisers
Page 20
Events
Imprint
Page 21
Weekly interview
René Lüchinger (Bilanz) and Martin Spieler (Flandelszeitung) on the situation of their papers, vulnerable synergy potentials and the consequences of the internationalization of the business press
