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Issue 11/2000

Receive the German-language trade magazine "werbewoche" issue 11/2000 as a PDF download with the following table of contents:

STEFF GRUBER

has made Microsoft boss Bill Gates a few hundred thousand francs lighter:

BEAT MÜHLEMANN

does not want to do without emotional advertising as the new Migros advertiser:

IN TIMES OF NEED, MAN BECOMES BLURRED

New campaign: The Centre Social Protestant has a new corporate identity.

WYLER'S ADVERTISING IS "SMOOTH FOR EVERYONE"

Advertising: Ruedi Wyler has been surprising people with his advertising for the Glatt shopping center for 17 years.

BEER BREWERS LURE USERS TO THE WWW WITH GAMES

New media: Catching surfers with fun. On Swiss beer sites, the focus is on fun and games

HURDLER IN THE ODDS RACE

Media: Heads are rolling at Swiss private TV stations. Media experts say what's wrong with the programs.

CASH CLEANS UP THE PAGES

Media: Ringier split Cash into four parts and let LowelGGK advertise the new overview.

TARZIS BONO

also hopes to set standards in the industry with the DMAward:
Category: Single issues

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