Issue 10/2015

Receive the German-language trade magazine "werbewoche" in the 10/2015 issue as a PDF download with the following table of contents:

Pure

COLUMN

Karl Lüönd on a phantom called service public, Anne-Friederike Heinrich on blood strokes, Axel Eckstein on occupational diseases and Theophil Butz gives private lessons for non-advanced students.

Beat Hürlimann

To kick off the budget season

Quality in the content market

The impact check of Werbewoche

13 Questions for Pascal Schaub, Managing Director of Saatchi & Saatchi

Photo exhibition XXL

The #dasischzüri campaign by Alpha 245 for Radio 24

IAB Switzerland

Why every company must engage in content marketing

Sunrise cinema spot sets benchmark for advertising impact

New Campaigns

Grischa Rubinick in Cannes

"More film tears than an old projector experiences in a third-rate porno theater."

Celeste Neill

"Time Out is one-third creative agency".

HEAD OF THE WEEK

After 15 years in advertising, Daniel Antonio Serrano decided to accept Rolf Helfenstein's offer and jointly found the Karling agency.

Shortlist

Swiss Media Forum, Advertising Day, 50 years of Publisuisse

Events

Eyecatcher/Jobchange

Out

Category: Single issues

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