Receive the German-language trade magazine "werbewoche" in the 10/2015 issue as a PDF download with the following table of contents:
Pure
COLUMN
Karl Lüönd on a phantom called service public, Anne-Friederike Heinrich on blood strokes, Axel Eckstein on occupational diseases and Theophil Butz gives private lessons for non-advanced learners.
Beat Hürlimann
To kick off the budget season
Quality in the content market
The Impact Check of Werbewoche
13 Questions for Pascal Schaub, Managing Director of Saatchi & Saatchi
Photo exhibition XXL
The #dasischzüri campaign by Alpha 245 for Radio 24
IAB Switzerland
Why every company must engage in content marketing
Sunrise cinema spot sets benchmark for advertising impact
New Campaigns
Grischa Rubinick in Cannes
"More film tears than an old projector experiences in a third-rate porn theater".
Celeste Neill
"Time Out is one-third creative agency."
HEAD OF THE WEEK
After 15 years in advertising, Daniel Antonio Serrano decided to accept Rolf Helfenstein's offer and together they founded the Karling agency.
Shortlist
Swiss Media Forum, Advertising Day, 50 Years of Publisuisse
