Receive the German-language trade magazine "werbewoche" issue 10/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Pius Walker is back from the big wide world and founds a micro agency
JobChange
Page 5
Column
Karl Lüönd on Ringier's project for a new newspaper -for a demanding readership
Editorial
Page 7
Advertising with animals
Catching customers with paws and paws: Ragusa and Sibir campaigns enrich the zoo of advertising animals
AdRating
Page 9
Advertising Research
Subconscious memory plays a central role in the impact of advertising
Page 11-12
New Campaigns
Page 13
Radio advertising
The new Opel Astra starts the advertising engine with a radio competition
Page 14
Bern area
Radio BEI is looking for a partner and the Anzeiger Region Bern for a new concept
Local newspapers
The Willisauer Bote expands its area and launches a split edition in the Wiggertal valley
Page 15
Radiocontrol Finally
a new territorial definition for local radio stations is coming, but the term salad remains
Page 16
Shortlist
Beat Fritsch participated for Werbewoche at the Xaver-Awards in Zurich and at the Juniorcom in Davos
Page 20
Events
Imprint
Page 22
Books & More
Chandra Kurt's columns about swamp flowers of commercial communication are now tangible in book form
