Issue 10/2004

Receive the German-language trade magazine "werbewoche" issue 10/2004 as a PDF download with the following table of contents:

Page 3

Head of the week Pius Walker is back from the big wide world and founds a micro agency JobChange

Page 5

Column Karl Lüönd on Ringier's project for a new newspaper -for a demanding readership Editorial

Page 7

Advertising with animals Catching customers with paws and paws: Ragusa and Sibir campaigns enrich the zoo of advertising animals AdRating

Page 9

Advertising Research Subconscious memory plays a central role in the impact of advertising

Page 11-12

New Campaigns

Page 13

Radio advertising The new Opel Astra starts the advertising engine with a radio competition

Page 14

Bern area Radio BEI is looking for a partner and the Anzeiger Region Bern for a new concept Local newspapers The Willisauer Bote expands its area and launches a split edition in the Wiggertal valley

Page 15

Radiocontrol Finally a new territorial definition for local radio stations is coming, but the term salad remains

Page 16

Shortlist Beat Fritsch participated for Werbewoche at the Xaver-Awards in Zurich and at the Juniorcom in Davos

Page 20

Events Imprint

Page 22

Books & More Chandra Kurt's columns about swamp flowers of commercial communication are now tangible in book form
Category: Single issues

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