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Issue 10/1994

Receive the German-language trade magazine "werbewoche" in the 10/1994 issue as a PDF download with the following table of contents:

Herbert J. Seiler,

Seiler DDB Needham, buys its way to the top

Jean-Claude Nicole,

"La Suisse", has lost the game

Phil Reber,

AMC, now operates Media in a large network

People

Weekly high

Agencies

Seiler DDB Needham on the way to the top five Braas Switzerland turns the roof tile into a star

Background

Rüegg, Fontana, Heiderich bring the PR text to the advertisement

Positions

TV commercial criticism: Well done equals well sold?

London Report

Foaming at the mouth in detergent advertising

Media

The Federal Court rules against "Macworld" A decisive phase has begun in TV politics

Events

Category: Single issues

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